Ottogi's #Jin Ramen campaign named as an example of BTS's impact on the economy

News1 Korea made a report about BTS’s impact on the economy over the past 10 years and one of the major examples included Jin’s Ottogi Ramen campaign .

They discussed how Jin helped Ottogi’s success story despite being the 10th famous celebrity to be a representative of Jin Ramen.

Jin is acting as a filial son to Ottogi Jin ramen. Jin ramen’s export sales reached 326.4 billion last year, up 19.2% from previous year. This is equivalent to 10.3% of last year’s total sales of 3.1833 trillion won (overseas and in Korea). In particular, Ottogi’s sales in the U.S. subsidiary increased by a lot.

In case of U.S. corporations, sales grew up 39% year-on-year to 92.2 billion won last year. Due to Jin, Ottogi was selected as one of the Korean Representative Brands.

Ottogi’s revenue has increased by at least 15%, despite the struggles faced by the rest of the industry. The company’s sales and popularity have skyrocketed in the overseas market, largely thanks to the commercial endorsement by Jin. At the beginning of 2023, Ottogi managed to join the ‘trillion won club’ (2.43 Billion USD) and was recognized as a global brand by Korean economic media. The company was founded back in 1959 but has managed to surpass the recording amount of sales only after just a couple of months of collaborating with Jin.

Meanwhile, the Jin Effect continues even in 2023. Ottogi Ramen exports, reached a recording number of $208 million sales in the 1st quarter of 2023. This achievement was also covered in the Korean TV News.

Sales rose 15.4% year-on-year to 856.784 billion won in the first quarter of this year due to increased ramen sales. In addition, operating profit was 65.371 billion won, up 10.7% from the same period last year. Ottogi’s U.S. subsidiary recorded 26.6 billion won in sales in the first quarter of this year, up 40% from the same period last year.