The Iпcredible Sceпt That Elephaпts Caп’t Forget! How the Geпtle Giaпts of Soυth Africa aпd Their Love of Frυit Play a Vital Role iп Makiпg Lυxυry Giп

Locals have for years been able to earn money from their hard work by selling the fruit to Amarula, a liquor company based in South Africa.
Then, as bags of marula arrive at the Amarula distillery, locals – mostly women – sort through the fruit. It is then distilled to eventually create the Amarula Cream Liquors and the Amarula African Gin that are sold around the world.
An elephant stands in front of an ancient marula tree in the Kapama Private Game Reserve
An elephant stands in front of an ancient marula tree in the Kapama Private Game Reserve
For centuries, elephants have been drawn to the scent of ripened marula fruit across the plains of South Africa (pictured)
For centuries, elephants have been drawn to the scent of ripened marula fruit across the plains of South Africa (pictured)
Elephants in the Kapama Private Game Reserve in northern South Africa walk towards a watering hole
Elephants in the Kapama Private Game Reserve in northern South Africa walk towards a watering hole
Men, woman and children rush out of their homes to hand-pick sackfuls of the prized fruit that have dropped on the ground during the summer harvesting season. Pictured: Locals harvesting the marula fruit
Men, woman and children rush out of their homes to hand-pick sackfuls of the prized fruit that have dropped on the ground during the summer harvesting season. Pictured: Locals harvesting the marula fruit
‘The marula harvest is one of the highlights of the year for local communities – and elephants,’ Shuhui Lim, Global Marketing Manager at Amarula, tells MailOnline.
‘It brings everyone together – and has done for centuries – in a very special way – much like we enjoy blackberry and fruit picking in the UK.’
‘It’s also a lifeline for locals as we pay them for their efforts,’ Lim adds.
Indeed, one 72-year-old grandmother who has harvested marula since she was a child said that the money she has earned from selling the fruit has helped her feed her family.
‘It’s hard work, but it’s a good living during the harvest. I’m able to buy food for my family,’ she tells MailOnline from a collection point where men are loading sacks of marula onto a truck that is heading to the distillery.
There is only a short window of time that the fruit can be picked from the marula trees, which cannot be cultivated and grow only where they choose.
Only once a year – usually between January and February – do the ancient trees bear the fruit.
This means that as soon as the elephants arrive after smelling the ripened fruit – some travelling vast distances in their herds – the locals quickly run into the fields to collect marulas and sell it to the distillery.
Once the Amarula liquor and gin is made, the company employs local communities to make the fabric tassels that wrap around the neck of the bottles.
Generations of families have learned from the elephants' instincts and as soon as the animals begin to gather below the ancient marula trees, the locals know the fruit is ready to be harvested
Generations of families have learned from the elephants’ instincts and as soon as the animals begin to gather below the ancient marula trees, the locals know the fruit is ready to be harvested
For centuries, elephants have been drawn to the scent of ripened marula fruit across the plains of South Africa
For centuries, elephants have been drawn to the scent of ripened marula fruit across the plains of South Africa
Locals have for years been able to earn money from their hard work by selling the fruit to Amarula, a liquor company based in South Africa. Pictured: Two women stand on the side of the road before selling the marula fruit they have picked to Amarula
Locals have for years been able to earn money from their hard work by selling the fruit to Amarula, a liquor company based in South Africa. Pictured: Two women stand on the side of the road before selling the marula fruit they have picked to Amarula
A group of workers load the bags of marula fruit onto a truck that will head towards the distillery
A group of workers load the bags of marula fruit onto a truck that will head towards the distillery
Then, as bags of marula arrive at the Amarula distillery where locals - mostly women - sort through the fruit (pictured) which is then distilled to eventually create the Amarula Cream Liquors and the Amarula African Gin that are sold around the world
Then, as bags of marula arrive at the Amarula distillery where locals – mostly women – sort through the fruit (pictured) which is then distilled to eventually create the Amarula Cream Liquors and the Amarula African Gin that are sold around the world
A group of workers sort through the marula fruit ready to be distilled

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